The Ask.
Create an ad campaign for a local brand with the goal of targeting a specific audience and gaining more exposure for the brand.
Alima Pure is a Portland based, woman owned, natural cosmetics brand. They pride themselves on producing clean, toxin free products that are designed for all people. Founded by Kate O’Brien in 2004, the core values of the brand have always been planet over profit, empowerment and to show that makeup is meant to enhance not hide.
Alima Pure is in the business of selling makeup to support environmentally friendly users feel a reliable relationship by delivering caring and honest messaging to be inspired to put planet over profit. The solution needs to key in on the brands use of natural and versatile products for all people.
