TREW GEAR
TREW GEAR
Gear for the good times.
During my time at Trew I started off as their social media specialist intern. My project was to get Trew on TikTok and start creating content for them. Right away I had a plan for how to keep the good times rollin’ on this new platform! After spending 3 months grinding and creating a space for Trew on the platform, I was hired on as a Marketing Coordinator to continue my work.
Click the pic to check out my TikTok POV I created in order to show the Trew Crew what their presence on the platform could look like!
TikTok Videos
Here is a quick look into some of the content I have created for Trew. In one month our profile went from 27 followers to over 1200! As we continue to post more content we are continuing to see engagement with our profile and even traffic on our site!
Learn what to pack on your next ski trip!
Introducing the new and improved 2L collection!
Bibs Go Boom!
One of our top selling products is our women’s Chariot Bib. I saw this as a growth opportunity for Trew on TikTok and boy did it pay off! Two videos I created that are exactly the same style completely blew up our profile resulting in over 2,000 new followers and combined almost 1 million views!
378.8k Views, 19.9k Likes, 231 Comments.
596.8k Views, 41.8k Likes, 343 Comments.
Tech Tip Tuesday
The goal behind being on TikTok was to further spread brand awareness and make skiing accessible for all! Besides trending videos we often found that Tech Tip Tuesdays were very popular amongst our followers. By creating these videos were are still showing off the gear while also providing our followers with education and value.